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Short Courses

Here you can find the full list of our short courses

Mini Diploma in eBusiness and Global Marketing

Objectives: 

The objective of this Diploma is to give students an understanding of eBusiness and the basics of global marketing in different kinds of business.

This mini Diploma has objectives in 2 different directions:

  1. The first direction of eBusiness: in an increasingly competitive business environment, the adoption of eBusiness technologies is critical to business survival. In this module, students examine how organizations can use all aspects of eBusiness to create new products and services, reduce the cost of existing business processes and improve the efficiency and effectiveness of their operations. The module then explores the typical revenue models that can be adopted, the key role of eMarketing, the development of business-to-business strategies, and the increasing importance of online auctions and virtual communities. It investigates the various security threats that can be posed to eCommerce systems and the appropriate countermeasures that can be adopted. The module also considers various electronic payment systems and concludes by reviewing the main components of a business plan for implementing eCommerce successfully.

  2. Second direction by focusing on global marketing in Business: This part is designed to facilitate students in understanding the key concepts of the marketing discipline. Concepts covered within the module, such as understanding customers and the external marketing environment, are relevant to all businesses.

Learning Outcomes:

  1. Analyze eCommerce business models, eCommerce business-to-consumer strategies, and the eCommerce business-to-business strategies

  2. Evaluate various forms of online marketplace, examine the security threats posed to eCommerce users and understand how to plan eCommerce strategies

  3. Understand environmental and market factors affecting marketing decisions and understand the process of marketing and selling new products

  4. Assess the role of information and research in marketing decision-making

  5. Understand the marketing process in global markets and the marketing strategies in contemporary businesses

Admission and Fee:

  • Diploma: Mini-Diploma in eBusiness and Global Marketing

  • Duration: 2-12 Months

  • Age: Minimum age 17 years

  • English level: good English

  • Fee: 2950 Euro

  • Credits: This program is equal to 15 ECTS (European Credit Transfer and Accumulation System) on EQF level 4/5

  • Start: this program has one start per year, always in October

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Industriestrasse 59,

6034 Inwil, Canton of Lucerne,

Switzerland

0041446880241

© Since 2013, for the Students Agency in Zurich (A.B.M.S.) 

ISBM is among the leading independent hotel and business management schools in Switzerland. Reg. Nr. UID CHE-309.005.867

ISBM Business School in Luzern, Switzerland, operates under the allowance granted by the Board of Education and Culture in its Canton, as per letter number "12AUG16kom." ISBM's distance learning program methodologies adhere to "Art. 21 Abs. 2 Ziff.11 Bst" - MWSTG, evaluated and approved by the Swiss Federal Department of Finance (letter number 1523_01/04.14). ISBM takes pride in its numerous accreditations from government-approved quality bodies, affirming its commitment to educational excellence. These include accreditation from BSKG, recognized by the Ministry of Education and Sciences in KG, EDU founded by the Ministry of Education in PW, and ASIC approved by the British Government. Additionally, ISBM's vocational and training diplomas are approved by KHDA, a state agency in the UAE also known as the Dubai Educational Authority. Furthermore, ISBM's business programs up to the doctorate level have received programmatic accreditation from prestigious organizations such as ECBE and ECLBS, which are esteemed accreditations in Europe. ISBM has also obtained EFMD-EOCCS Certification for its Mini Diplomas. Notably, ISBM is the first private business school in Switzerland to achieve double ISO certifications. ISBM is proud to be ranked among the leading hotel management schools globally by QRNW, a leading not-for-profit European association dedicated to fostering excellence in education. All study programs not in English or German are considered as professional and vocational education, nothing else. 

Submit your scholarly papers for peer-reviewed publication: Unveiling Seven Continents Yearbook Journal "U7Y Journal" (www.U7Y.com) ISSN: 3042-4399 (registered by the Swiss National Library)
Moreover, ISBM is an approved member of the Swiss National Tourist Office (MySwitzerland), the Swiss Association for Quality (SAQ), and the Arab-Swiss Chamber of Commerce and Industry (CASCI), further underscoring its commitment to excellence and fostering strong business ties.

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Part of the Swiss International University SIU which is Licensed and accredited by the KG Ministry of Education and Science, allowed by the Board of Education and Culture in Switzerland, and Approved and permitted by the KHDA Dubai Educational Authority
جزء من الجامعة السويسرية الدولية، المرخصة والمعتمدة من قبل وزارة التعليم والعلوم في قرغيزستان، والمسموح لها بالعمل من قبل مجلس التعليم والثقافة في سويسرا، والمرخصة والمصرح لها من قبل هيئة المعرفة والتنمية البشرية في دبي
Teil der Swiss International University, die von dem Bildungs- und Wissenschaftsministerium der Kirgisischen Republik lizenziert und akkreditiert ist, vom Bildungs- und Kulturrat der Schweiz zugelassen und von der Bildungsbehörde KHDA in Dubai genehmigt und erlaubt wurde.
Часть Швейцарского Международного Университета, который лицензирован и аккредитован Министерством образования и науки Кыргызской Республики, разрешен Советом по образованию и культуре Швейцарии и одобрен Образовательным управлением KHDA в Дубае.
www.swissuniversity.com

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